Whose Art Is It, Anyway? Investigating the Impact of the Active Viewer on the Authorship of the Art Form

By Shreepali Patel.

Published by The International Journal of New Media, Technology and the Arts

Format Price
Article: Print $US10.00
Published online: October 31, 2014 $US5.00

This paper examines the creative approach to the process of constructing a short documentary for an interactive (active viewer) platform compared to that of a single-screen (passive viewer) platform. The single-screen film employs an author-driven narrative and is constructed using a “traditional” form of organization, software, and coding for cinematic screening. The interactive platform employs a non-linear approach, compressive coding, and alternative software which allows for viewer activity to create a series of “journeys” within the project. This article reflects on whether the variance in method and approach affects the creative process of the artist and how this represents a shift in the power balance or authorship from artist to viewer, and sits within a wider discussion of the interplay between filmmaker, subject, and audience within a landscape of emerging and converging diverse platforms.

Keywords: Interactive, Authorship, Audiovisual, Artist, Narrative

The International Journal of New Media, Technology and the Arts, Volume 8, Issue 2, November 2014, pp.35-41. Article: Print (Spiral Bound). Published online: October 31, 2014 (Article: Electronic (PDF File; 418.581KB)).

Dr Shreepali Patel

Course Leader, BA Film and Television Production, Cambridge School of Art, Anglia Ruskin University, Cambridge, Cambridgeshire, UK

Dr. Shreepali Patel is an award-winning filmmaker and academic (Cambridge School of Art, ARU, Cambridge, UK). She has over 30 broadcast credits in documentaries and drama for television (BBC, Discovery, C5), cinema and radio (BBC Radio 4).